Lux symbolizing beauty case study

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Lux symbolizing beauty case study in 2021

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Lux soap marketing strategy pdf

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Lux advertisement analysis

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Lux all products

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What was the famous Lux Haute pink commercial?

Notable was the “Lux Haute Pink” advertisement, with the woman in the bath tub, flying over the world in a hot air balloon and spreading the beauty by blowing down bubbles from her tub. It focused not only on beauty but the confidence that beauty generates in a woman.

Who are the actors in the Lux Soap commercials?

Lux has always used popular movie stars as its brand endorsers. Even if the ad went around common women, it still had references to some or the other movie star. The year-wise brand image of the soap can be described as – The 30s: This is when the widespread advertising of the product began.

Who are the male models of Lux soap?

In fact, Lux would be perhaps the only women’s beauty soap brand which has had male models endorsing it. This came when Paul Newman (internationally) and Shah Rukh Khan and Abhishek Bachchan (Indian) endorsed the brand. It can thus be said, that the USP of Lux advertising is the presence of popular movie stars in it.

When did the first Lux Beauty Soap come out?

These changes kept coming with changing fashion trends. In 1958, the soap came in five colours – pink, blue, white, yellow and green, and the customers would buy the soaps in a way that they could match it with the colours of their bathrooms!

Last Update: Oct 2021

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